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Crufts 2012 – The Greatest Show On Earth

As the nation prepares for the London Olympics, Birmingham will once again be the canine capital of the world next spring as another truly international spectacle returns to England’s second city. With medals and world records swapped for trophies and rosettes, Crufts 2012 will see dogs from across the globe competing at the Birmingham NEC from 8th – 11th March.

Crufts celebrated its 120th anniversary in 2011 and saw over 1,200 overseas dogs taking part, with competitors representing more than 50 countries in a wide variety of competitions and events. In total around 28,000 dogs participated in the four-day canine extravaganza, which was attended by 135,000 people, cementing Crufts’ reputation as the greatest dog show on earth.

Jet – 2011 Crufts Best in Show champion First held in 1891, Crufts predates the modern Olympics by five years. Instead of ‘faster, higher, stronger’, judges will be looking for ‘fitter, healthier, happier’, with just one dog to be crowned with the ultimate title of Crufts Best in Show champion. The 2011 show witnessed a triumph for experience, with a 9½ Flatcoated Retriever called Jet getting his paws on the prestigious trophy and becoming the oldest ever winner of Crufts.

Like the Olympics, Crufts has grown enormously over its long and illustrious history. Now occupying five halls of the NEC, along with two Pavilions and the NEC Arena, the show occupies over 100,000m² or 25 acres of floor space, making it the second biggest show in the NEC calendar.

The show takes place over four days, building to a spectacular finale in the NEC Arena on the Sunday evening with the Best in Show Final. Just seven dogs, which will have won through ahead of thousands of others in their individual groups during the event, will go head to head and paw to paw for the trophy in a nail-biting climax to Crufts 2012.

Friends for Life Another highlight of the special Sunday evening programme of events is the announcement of the winner of the hugely popular and often tear-jerking Friends for Life competition. Over the course of the show, TV viewers will be asked to vote for which tale of canine companionship they would like to win this coveted title.

Discover Dogs One of the most popular areas of Crufts throughout the duration of the show is the Discover Dogs area, where visitors can come and meet around 190 different breeds of dog and find out which breed would suit them and their lifestyle. There is also a dedicated section for breed rescue volunteers, who work to ensure that unwanted and abandoned dogs find a good home. Visitors can also learn about the Kennel Club Assured Breeder Scheme, which has over 7,500 members who put the health and happiness of their puppies, and ensure all necessary health checks are carried out on dogs used for breeding.

As well as a whole host of other canine competition, including agility, obedience, flyball and heelwork to music, the event highlights the diverse role that dogs play in society through a variety of displays and events. Crufts also offers an unparalleled opportunity for some serious retail therapy, with hundreds of trade stands offering a huge range of products for dogs and dog lovers alike.

Caroline Kisko, Communications Director for the Kennel Club, which organises the event, said “Crufts 2012 will be a wonderful celebration of all that is great about dogs. The show remains the most important and anticipated date on any dog-lover’s calendar and the 2012 event will focus on healthy, happy dogs and provide a wealth of information and entertainment for dog lovers of all ages.

“In a year promising so many special events throughout the UK, anyone looking to enjoy some truly great international competition in the run up to London 2012 should come along to Crufts!”

Crufts is pleased to welcome continued support from its sponsors:

Principal sponsor – Eukanuba

Major sponsors – Agria Pet Insurance and Samsung

Official sponsors – Royal Canin, Purina ProPlan, Arden Grange, R&L Pet Products, Vet Medic and new supporter Lathams.


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